The Luer Quality Meats (NOT Deadly Meats as my tired eyes read first thing this morning) is still around, maybe(?), well, as of 2010 anyhow: http://www.roadsideresort.com/stories/the-luer-meat-rocket https://www.dcourier.com/photos/galleries/2007/dec/04/the-luer-rocket/ Here's another pic of it in its heyday
Reminds me of my grandson going across the desert in California asking his mom if they were in the middle of no where?