Hollywood Hot Rods To Build Raybestos Brakes Roadster Pickup

Thought some of you might be interested in this... I'd been meaning to post it for a while...

For work, we're building a Raybestos '32 RPU with Troy Ladd at Hollywood Hot Rods, in Burbank CA. It's tied to a whole Hot Rod magazine & TV episode deal, and will be given away in a sweepstakes later this summer.

It is traditionally inspired, though does use the new 5.0L "Coyote" four-valve Twin Independent Variable Camshaft Timing (Ti-VCT) V8s from the yet-to-be-released 2011 Mustang -- but we're de-constructing and re-dressing it to resemble a '63 Ford 427 SOHC race motor, complete with Hilborn stack injection.

Thanks to my friends at Ford Racing, we have one of the only 10 pre-release new 5.0Ls outside Ford in the aftermarket & racing world right now. While not traditional, and not HAMB friendly, bone stock this new all aluminum mill puts out 412 horsepower and 390 ft.-lb. of torque, and weighs only 430 lbs. Mated to a Tremec 5-speed, it should make our RPU scream.

Inspiration for the build is as if it was the Raybestos factory parts hauler and show truck at the Indy 500 in 1963, dropping off brakes for the teams up and down Gasoline Alley. (all the Indy cars in the 50s/60s ran Raybestos pads, and our racing brakes are still used today across both IndyCar and NASCAR). So some of the RPU's design cues are pulled from vintage Indy roadsters and open wheel racecars of the era (eg. reversed Halibrand style racing wheels, vintage Firestones, and Django's idea for a cool vintage style Indy/Sprint car nerf bar).

If you haven't already seen it, check out the AMAZING illustration by the unbelievably talented Jeff Norwell, which he posted here in the Friday Art Show a couple weeks back:



So the REALLY cool part is that even though its a corporate deal, I've been able to work on it with hotrodders who really get it... fellow Chrome Czars, HAMBers, Pileup volunteers... We're really having a good time.

Folks like Troy, Django (helped with design ideas and is doing all our advertising & promotional creative work), Norwell, designer Murray Pfaff (a Voodoo King), Robbie Vasquez (website, social media, video), my bud Tracy Tichenor, great build partners (like Brookville, Ford Racing, Coker, etc.), and the list goes on.

I'm excited about it, and I'm hopeful that I might be able to drive it down to the Pileup for a pre-SEMA appearance. Fingers crossed. Boy, are we gonna beat the piss out of it before we give it away. ;-)

I'll keep everyone updated on the giveaway promotion once it gets going in June. Would love to end up giving it away to a HAMBer! You'll end up seeing more about the build soon in magazines, and on TV...

Here's the cut & pasted text from the formal press release that went out last week, for more details.

JR

********************************

NEWS RELEASE

Contact:
Josh Russell Troy Ladd
Affinia Global Brake & Ch***is Hollywood Hot Rods
(815) 759-7640 (818) 842-6900
josh.russell@affiniagroup.com Troy@hollywoodhotrods.com

Hollywood Hot Rods To Build Raybestos® Brakes Roadster Pickup
Troy Ladd Commissioned For Hot Rod Build In 2010 Giveaway Promotion

Burbank, CA (Apr. 8, 2010) The Raybestos® brand brakes sponsored build of a traditionally-inspired 1932 Ford hot rod roadster pickup was announced by Josh Russell, Dir. Sales & Marketing at Affinia Global Brake & Ch***is, manufacturers of Raybestos Brakes & Ch***is. The Raybestos Roadster Pickup (RPU) will be given away to one lucky professional mechanic or do-it-yourselfer Raybestos customer as part of an upcoming summer 2010 sales promotion, and the build process will be chronicled in national television, magazines, and exclusive website content. The project celebrates Raybestos unrivaled brake and ch***is product lines – with thousands of part numbers covering vehicles from the 2010 to the 1920s, from “late model to Model A.”

Troy Ladd, a rising star in the world of hot rod and custom car builders, will tackle the project with his crew at Hollywood Hot Rods in Burbank, California. “Raybestos Brakes have been around since 1902, and they have an incredible history in providing high-performance brakes for street cars, hot rods, and even NASCAR and open-wheel racecars,” said Ladd. “It’s a prefect brand, and group of people who really ‘get it,’ for Hollywood Hot Rods to partner with on a corporate build.”

The one-of-a-kind Raybestos Roadster Pickup has been called the “ultimate parts hauler or shop truck.” Inspiration for the RPU’s design is as if it was the Raybestos factory hot rod parts truck & show car in 1963, delivering brakes for the Indy roadsters up and down Gasoline Alley – as IndyCars were in fact running Raybestos brakes pads at the Indianapolis 500 throughout the 1950s and 1960s. Design cues are pulled from open-wheeled Indy roadsters and Sprint cars of that era. The Raybestos RPU will feature:

• 1932 Brookville Steel RPU body and custom fabricated box (BrookvilleRoadster.com)
• Custom removable top for weather protection
• From Ford Racing, the all new 5.0L Ti-VCT “Coyote” V-8 engine from the upcoming 2011 Ford Mustang – deconstructed and re-dressed with vintage accessories to resemble the iconic 1963 Ford 427ci SOHC race motor (FordRacingParts.com)
• Custom vintage-style stack fuel injection setup from Hilborn -- operated by a modern engine management system for modern reliability (HilbornInjection.com)
• Tremec 5-speed manual gearbox (FordRacingParts.com)
• Aluminum quick change rear axle
• Complete Raybestos Brakes package (Raybestos.com)
• Bias ply Firestone Indy roadster period correct tires at all four corners from Coker Tire (Coker.com)
• One-of-a-kind custom gauge cluster by Redline Gauge Works (RedlineGaugeWorks.com)
• Custom shifter, linkage, pedals and ***embly by Gennie Manufacturing (GennieShifter.com)
• “Lakes” style headers will be handmade by Hollywood Hot Rods, with oval cones, fabricated from polished stainless steel components provided by Megs Exhaust Builders Warehouse (ConeEng.com)
• WIX® oil and fuel filters (WixFilters.com)
• Traditional style tuck & roll interior
• Powder coating, metal coating, and media blasting work by Pacific Coast Powder Coating (PacificCoastPowderCoating.net)
• Custom aluminum radiator from C&R Racing (CRracing.com)

Collaborating with Ladd and Russell on the design of the Raybestos Roadster Pickup is acclaimed designer Murray Pfaff, of Pfaff Designs in Royal Oak, Michigan. Pfaff’s detailed, photo-realistic artwork will help guide the build, and be prominently featured in Raybestos promotional and point-of-sale materials in summer 2010. Hot rod illustrator Jeff Norwell is also completing exclusive artwork that will celebrate the build in limited edition vintage Raybestos tin tacker signs, and on Raybestos t-shirts that will be offered free to customers with purchase of Raybestos products.

Final paint and finishing will be handled by self-proclaimed “Real Hotrodder of the Midwest” and ace painter Tracy Tichenor, owner of T&R Auto Body in Hammond, Indiana. Tichenor, an expert bodyman and custom builder often seen on the TV series Overhaulin’, will fly to California to lay down the final “Raybestos Red” paint on the RPU. The collaboration of Midwest and West Coast hot rod builders, designers, and brake experts should create an interesting dynamic for the project build.

For more information on the Raybestos Roadster Pickup and its planned giveaway in a 2010 Raybestos national promotion, or for questions on any Raybestos brand brake or ch***is products, visit www.raybestos.com or call (815) 759-7640.

Raybestos® brand brake parts are produced by affiliated companies in Affinia’s Global Brake & Ch***is Group, the leading manufacturer of braking systems in the transportation industry. Including everything from brake drums to rotors, pads, shoes and hydraulic parts, Raybestos brand brakes are the official brakes of NASCAR and the only brakes used by Joe Gibbs Racing in compe***ion. In addition, the Raybestos brand is the preferred brake friction of the IndyCar Series and Firestone Indy Lights. For more information about Raybestos brakes, visit Raybestos.com.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket parts for automotive and heavy-duty vehicles. With more than $1.8 billion in annual revenue, Affinia has operations in North and South America, Europe, Asia and India. For more information, visit www.affiniagroup.com.

For more information on Hollywood Hot Rods, of Burbank, CA, visit HollywoodHotRods.com

For more information on painter Tracy Tichenor, of T&R Auto Body in Hammond, IN, visit TandRautobody.com

For more information on Pfaff Designs of Royal Oak, MI, visit PfaffDesigns.com

For more information on illustrator Jeff Norwell of Orangeville, Ontario (Canada), visit JeffNorwell.com
__________________

 

cool!

 

sweet, this should be awesome to see come together

 

Congrats to all HAMBERS involved!

 

As usual that Jeff Norwell artwork is amazing

 

So far its the best thing about this give away.

 

Any pics of the truck at Indy, that you mention?
What a kool project....

 

awesome project!!

 

It's been fun so far! And I finally get to work with Norwell on a paying gig.

 

Sounds like a great little truck and evne though the motor isn't period I love the idea! I How can you go wrong with that much HP and so little weight???

Can't wait to see the progress.

 

I think is should be more then a Episode type deal.... make it a seasons worth like Hard Shine!

 

This is really cool! Can't wait to see it

 

I wish there really was one back in '63... Nope, this is just a concept from our imaginations. It's what we would have had if I worked for Raybestos in '63.

But the shield logo on the doors is a reproduction of the Raybestos "Safety In Speed" decal that was on all the Indy roadsters from about '57-'65. You can still see them in photos, and on the survivor roadsters at the IMS Museum.

 

sounds like a really neat project and i bet that engine would be work great in my wifes metro project

 

I still can't get over how *****in the illustration is!! Thanks Jeff!

The most challenging part will be "de-modernizing" the engine, I think we can get it nearly dead-on to look like a 427 SOHC circa 1963. But the cool part is the power/weight/inches ratio, will make for a fast little parts hauler!

Josh: of course we will need some more "business meetings" at Jumbo's Clown Room, burlesque bar.

We are very excited.

 

I heard about this on Carcast, was very impressed. I hope it makes its way to Indy so I can take a peek of it in person when its done!

 

Great work, Josh! and Norwell! and Chad! and everyone else!

 

*****in build guys,Jeff awesome artwork as usual.An Troy could not have picked a better shop or cool guy to build the project.An I agree with Jeffery a cool series on the build with Troy an all the brians of this project would be bad***.Congrats guys!!

 

cool lookin ride, can't wait....

 

So what are you planning on using for the brake system?

 

I saw it in person the other day its going to be bad ***!! Troy is going to put a hurtin on that *****!!!

 

Early caliper/disc up front, as the Indy roadsters just began running calipers in the late 50s/early 60s. Rears will be early 60s Buick drums & shoes. Trying to use off the shelf parts from the Raybestos catalog.

Wilwood racing pedal ***embly, balance bar, and masters.

We plan to both drag race it and road race it, too...

 

I think its gonna ****.....

.... to give away

Should be plenty of hp to test out those raybestos binders.

cant wait to see it..

 

WAY DAMN COOL! Norwell and Troy are the bombs!

 

The front axle/spring/hairpin setup looks similar to Waldens setup...I hope it is, cause it looks like it will work...especially with tube shocks.

 

Josh, That is going to be one clean and mean RPU ! Love the Nerf Bar designed by "Django" - looks good on the front. Being a Blue Oval guy like the idea of the updated, Ooops backdated Cammer motor !

 

I am sure that engine is going to look great when it is done.
Looks like a neat job.

Have Fun!

Wil Sakowski
www.sakowskimotors.com
www.ridefree.com motorcycle tours

 

Any updates? Spy photos? Blurry cell phone photos? Anything?

Sounds like you have some of the best involved in building this project. I love RPUs.

 

I believe I could make a little extra room for that '32 Roadster pickup in my Garage! HRP