Price of the new metal 32 five window announced

So I got a call from Paxton at so cal Sacramento yesterday. He informed me that the new, not stamped in the USA five window will be a thousand less than an American made brookeville three window. Yes, the made in Taiwan five window is $22,000 kids! Are they insane? It will be a cold day in hell before I'd buy one. Don't get me wrong, I'm not against it being made overseas. I'm against it being made CHEAPER overseas, but having the price of one made here. Besides, a nice original five window body goes for about seventeen grand. So given the choice, I'll spend five grand less, and get a REAL 32. I just think they need to reassess their price point. (Don't be so damn greedy!) what do you think?

 

Kind of glad to see some suits hopefully wasting their money making stuff in the orient. How many will they sell given the age of most folks building things these days....especially when we can spend our money here. Don't mind decent trading partners, but we are talking American Hot Rods.

 

I seen the parts they had on display last year at Indy for the Hot Rod and restoration trade show,.... Sorry guys, I'm not a big fan. Remember the steel Hot Rods & Horsepower 3/W that came out before the Brookville ?. IMHO, this 5/W's parts that were on display at the trade show (That should show off the best quality they have), was not as nice as the Hot Rods & Horsepower 3/W.

 

that's the cost of tooling up

my weekly metal work blog www.themetalsurgeon.com

 

I think they will do well selling pieces, not sure on complete bodies. But there are plenty of guys that won't think twice about dropping 22k on a fresh body.

 

Sorry about posting twice on this thread,.. But they have a price for the entire Body,... Has anybody seen a complete body?,... or are they looking for deposits to finish financing the project ?,.... (Just curious)

 

$22k for just a body? No thanks, and I don't care if Henry himself stamped it out.

 

Nowadays in this economy, it's not unusual to find a roller project Henry Five window for the cost that they are asking for the repro. It's like getting the chassis for free !

 

Why buy one from Taiwan as you say when they are making them here in Sweden.
Ive met one of the guys who makes them a couple of times and also bought som parts from him and he is a great guy!

http://www.5wcoupe.se/en

 

Most things new in this arena are priced close to choice / nice original prices ….. Its total bullshit!!!!

 

I know it's expensive to tool up a build like this...but when a real one can be found for cheaper...I guess the only advantage is the ease of starting with a perfect body. I'd rather get a real one and do some body work.

 

Is that the same guy that has Repro Steel ??? http://www.reprosteel.com/default.asp?ID=122&menu_item=122

 

Do you? What was the tooling worth? I would really like to know.

 

Crazy! If I can afford 22k for a body I'd definitely throw down the extra grand for a Brookville.

Sent from my iPhone using TJJ

 

I don't know what That body cost to be tooled up, but think of all the pieces that go into building an entire body from scratch. Can't be cheap to set something like this up. Was making a vague statement, you think it's cheap??

 

Coming soon to a walmart near you!

 

No its another guy in the south of Sweden.
He is also making a 32 Roadster steel body's
Been doing it for a while and the quality is good.

http://www.jocar.se/

 

I don't know how they will effect the price on a real FORD 5Window, but the one I've looked at for $10,000 would get my money,...............finding the money is the problem.

 

I see, i had some bodies from Repro Steel and they were proper shite !!!

 

Well here we go with tooling costs again. Aren't they really irrelevant? I'm sure it cost just as much to tool up as the brookeville. But how much do you think Ford spends tooling up for a new car? And I can buy a WHOLE new mustang for 22k, not just a body. Which brings me to the point. Anyone in business can tell you it's easier to move 100 units at a dollar profit, than it is to move 25 units at four dollars profit. And if you go for 10 dollars profit, you might just have a few pissed off investors, and a bunch of inventory you can't sell! Besides, other than that. It's got to be MUCH MUCH cheaper to punch them in Taiwan. Otherwise everything at wal-mart would be made HERE! What ever happened to passing the savings to the consumer? I just think they are over priced.

 

Has ANYONE seen a finished product ? ,..... Anybody willing to put out a price (are they taking deposits ?) without one finished product ( or only prototypes) Sends off the red flairs to me. It will be interesting to see if they have a finished body at Indy or the other trade shows.

If they do, I hope they addressed the issues I seen at Indy last year on the parts.

 

Comparing a low volume specialty market to the large volume production of a new car is not a fair comparison.

 

As an indicator of tooling prices, a few years back my employer was looking to replace a large moulding tool. It weighed ~ 11 ton. It was less than a quarter of the price to have it made in China.

 

The tooling for this was made here in the US, They are being stamped over seas because of production cost. As far as over priced, They are testing the market, (because you can always come down, but it is a little hard to go up) This project has been going on now for almost 5 years, they have a good deal of money invested in it. Since you think they are way over priced what do you think they should sell them for?............Also I have seen some of the 17,000.00 henry bodys, And if you have to put 200 man hours or pay someone $10K to straighten it back to good condition, then that makes the $17K now $27K...

 

LOL...too each his own!

 

I would be ashamed to buy a Taiwan 32 Ford. Kinda like buying a American flag made in China. Sorry but its time to bring manufacturing back to the USA.

 

"They are being stamped overseas because of production cost",.. However Brookville is stamped right here, and these guys are looking to get close to the same price as a domestically made product?,... Thats not how Brookville does business.

Maybe a percentage of profit margin over what actual production cost is, would be a better way to market this, As opposed to trying to run with the Big Dogs (Brookville) with a proven track record. And years in the business & experence. If it's a good product And as demand grows or dies off,.. adjust pricing accordingly. It's not hard to go up in price, if the quality is as good as Brookville.

 

I think its great that someone is willing to do new bodys so the hot-rodding can carry on for a long time.
Sadly some people just see bad things in everything.

 

Anyone think Brookville is still recovering tooling up cost on say the 32 roadster ?
Or do you think there’s about 70 percent profit in each one they sell ?

 

Yep, I think it's reasonable. It's more than I would spend for a car for ME but for a customer that walks in cold and wants a five window and didn't have a preference I would forgo the search for a car, the acid dip, and following patch work and just order one and start building a hot rod out of it. I have a bare metal Henry Ford 5 window in the showroom....it's nice but it still needs work. There are also previous repairs to contend with as well. Price on this one was comparable to the repro.

The OP stated a 22k price tag but what does that include? I get the gripe of it being stamped overseas and selling for the same price, but be fair, what do you get with it? A firewall and front floor are options with a Brookville. Don't forget we are comparing a 3 window to a 5 window, I would imagine the 5 window tooling for the 1/4 windows was a little more involved and don't forget two more garnish mouldings.

As far as tooling costs, I had someone tell me there was 7 figures in the tooling and design for the SAR 34 3W. I have not confirmed that number personally and have no idea it it's true or not....just throwing that out there.