History The Crest ~ What does it mean?

I was curious as to what the crest signified and with a little investigating I found some interesting facts.

I found several others to follow.

In 1950 Ford debuted with a new red, white and blue heraldic crest that according to the company was “derived by Ford stylists from an authentic coat of arms which dates back to 18th century England.”




what is the meaning of the animals,colors and symbols on the crest?

The Lions: denotes dauntless courage

Silver or (argent): peace and sincerity

Red: warrior or military strength and magnanimity

Blue: truth and loyalty

Black: constancy or grief

Sphere: geographical or scientific reference

Chevron: it is used to almost reach the very top of the shield and then more nearly attained the 1/3 of the surface of the shield that was allotted to it by the guidelines of heraldry.



The Ford Motor Company’s emblem hasn’t gone through too many changes since 1903, as they’ve stuck with the Blue Oval from 1927 to now. The original emblem was busy and bore the entire “Ford Motor Co. Detroit, Mich” wording in an amorphously shaped black-and-white background. The script, which has stood the test of time, was penned by Ford Chief Engineer Childe Harold Wills in 1909. The Blue Oval was added nearly two decades later, making the badge what it is today.

 

Gee, I always thought it stood for First On Race Day [emoji23]


Sent from my iPhone using The H.A.M.B. mobile app

 

The jury’s still out on the origin of Chevorlet‘s bowtie. As it’s supposedly remembered by William C. Durant, co-founder of General Motors and Chevrolet, Durant was inspired by a repeating pattern on the wallpaper of his French hotel room. His wife, however, disputes that claim, stating that he was inspired by a newspaper ad for Coalettes that showed the same bowtie outline. There are other claims that Louis Chevrolet designed the bowtie as a modified Swiss cross, in honor of his parents’ homeland. Whichever story you believe, the bowtie stuck. It’s evolved throughout the years, going from a royal blue color phase to the current gold.

 

Chevy fans are sure to jump on that "Constancy or Grief" part.

 

Just relaying what I have read. HRP

 

What about the old Dodge Brothers emblem? It appears to be the Star of David but I read that they were not Jewish and didn't realize it was a religious symbol.

 

I've heard a few variations also about the bow tie, one was the wallpaper annoyed either Chevy or Durant and when he went to rip it off the wall the piece came off in a shape something like a bow tie.

 

Six-Pointed Star (1914-1938):


The six pointed star ( 1914 - 1938 )

When the Dodge brothers, Horace and John, built their first automobile in 1914, their final touch was a small enamel badge on the radiator with their company logo: a circle with two interlocking triangles forming a six-pointed star in the middle; an interlocked “DB” was at the center of the star, and the words “Dodge Brothers Motor Vehicles” encircled the outside edge. Although similar to the Star of David, the Dodge brothers were not Jewish. Although the “Brothers” was dropped from the name for trucks in 1929 and cars in 1930, the DB star remained in the cars until the 1939 models were introduced.

 

" While the logo looks similar to the Star of David, the Dodge brothers were not Jewish, and it is believed to represent the Greek letter delta, one for each brother, interlocked to show their closeness."
-Google

 

Well, strictly speaking, the crest means F-O-R-D, that being the part of the arms above the helm – absent here – which is above the escutcheon, or shield. Heraldry is very interesting once you get into it.

 

I’d always heard, so probably totally false, the dodge star was a dig at Ford. That symbols been around way to long to pretend like they didn’t know what it was.

 

........................I read that the actual image on the wallpaper was one of repeating bowtie shapes.

 

Then there's the story that they stole the image from a coal company..

 

Also red in mid to late '60's

 

The Dodge Bros. star is not the Star of David. Theirs are interlocking triangles while the Stat of David I see just one continuous line. Never heard the Coalettes story just the wallpaper. I'm thinking the Coalettes is more probable and the wallpaper was just a dodge, forgive the pun, so as not to incur legal strife.

 

Mr. Durant had more issues with Mr. Chevrolet than was ever let on with his womanizing and insistent direct overseeing of "his" car that even the GM board would not agree with. While Mr. Durant was a wild investor he died penniless.

 

Some yuppie designed the gold one.... I prefer this one here.....

 

Bangshift.com just went over a few of these the other day.https://bangshift.com/general-news/...-most-familiar-logos-in-the-automotive-world/

 

I'm sure that was to recognize the passing of Henry Ford who died in 1947 as well as showing that the
Ford family still ran things..

 

History on The HAMB, what's on tomorrow?! Thanks to All.

 

I love my 46 Olds hood and hubcap emblems,


and my 35 Chebby (Currently undergoing some radiator repairs)

 

I call it "Beautiful"........

 

Try F*#$& Old Rebuilt Dodge

 

I'm fond of the Oldsmobile marquee and here is a little history of their numerous badges. Most here probably not as fond of the later badges but the early ones we remember are iconic. Joe

1) The First Oldsmobile Emblem 1897-late twenties. The florid crest including the "Oldsmobile" banner appeared on Oldsmobile's earliest vehicles including the Curved Dash.

2) The "Oldsmobile Script" Emblem 1900-1920. Literally the word Oldsmobile with an underscore from the end of the last letter.

3) The "Oldsmobile Oval" 1928-1930. Oldsmobile lettering filling an oval shape.

4) The "Winged Spur" Emblem 1920s-30s + various years.
This crest included many elements symbolizing Oldsmobile's increasing prominence in the automobile industry. The winged spur at its center represented harnessing horsepower; the acorns acknowledged Oldsmobile as a seed that helped grow the automobile industry. Also included is the Lamp of Knowledge and micrometer and a triangle signifying research, exactness and precision. This crest would continue to be used on various models and hub caps.

5) The Elongated/Stylized "Winged Spur" Emblem 1936-1947/1958-1959. Similar to the above "Winged Spur" but elongated vertically.

6) The "Ringed Globe" Emblem 1949-56.
With the new sheet metal and mechanical components of the late forties, the company symbol became a ringed globe with heavy emphasis on various rocket forms to express power.

This emblem appeared on Oldsmobile's first official pace car of the Indianapolis 500. The Series 88 was powered by the industry's first high compression V-8 engine, aptly named the "Rocket 88."

The Winged Spur appeared on such vehicles as the 1934 Oldsmobile Six Touring Coupe complete with "trunk, built into the body." In 1939, Oldsmobile would introduce 1940 models with the industry's first fully automatic transmission.

7) The "Rocket Emblem" 1960-1979/80.
Buoyed by the popularity of the Rocket V-8, the rocket emblem became the company logo and adorned Oldsmobile's lineup as the division became the nation's number three auto seller in 1975.

Perhaps the most notable products to wear the rocket were the Oldsmobile Cutlass, which became the nation's best selling nameplate in 1976, and the Toronado, which pioneered a high-volume domestic front-wheel-drive system.

8) The "Rocket Emblem II" 1980/81-1996. Little changed in Oldsmobile’s logo in the 1980s, except the removal of the rocket’s tail and the boxing-in of the logo. In 1991, an updated version was used with more rounded corners.

9) The "Modern Olds" Emblem.
In 1996 the modern Olds logo began appearing in advertising, promotional merchandise and new car window stickers. The first vehicle to wear the new logo was Oldsmobile's redesigned 1997 Silhouette.

Designers of the logo (GM Industrial Design Studio) believed it should have a contemporary, international appearance. This led to a horizontally oriented, open oval shape incorporating the rocket heritage form, positioned at an angle, signaling a new direction for Oldsmobile. The rocket pierces the oval, suggesting Oldsmobile is going outside the boundaries -- beyond the conventional. The non-symmetrical shape of the logo represents Oldsmobile's originality and the distinctiveness of future products.

 

The Dodge "Fratzog" emblem, used from early "60s to mid '70s.

 

Can you explain Fratzog? Never heard that before.

 

A quote from the link - "

dizuster Well-Known Member
Messages:
53
Likes Received:
21
Joined:
Mar 1, 2008
Local Time:
10:45 PM
I randomly came accross this today doing a google search, I know it's a bit old but I thought I would comment.

My grandfather (Donald Wright) is the one that came up with the "fratzog". It was indeed just a random non-sensical name he came up with. He never had any intention of "naming a logo" but was asked to come up with a name, so he did.

He told me that the emblem shape originated by taking some of the existing emblem's shapes and putting them in different orders. I don't know exactly which shapes started the idea but my guess is that it was the "forward look" arrows. He said he took three of the shapes and put them into what was the start of the "fratzog". The shape was refined after the idea was spawned, but you can definately see how this could happen.

Here is an example of what I believe he used...

http://en.wikipedia.org/wiki/File:Forward_Look_D100.jpg

Unfortunatly he has since passed, so he is not around to ask for those details, but I thought I would share what I know.

The funny thing is, he once told me that he never really cared for that logo. He said that it looked much better on letter head, and never really liked it in the 3d version that came to be in the emblems.

Now you know.... the rest of the story! )

https://www.forabodiesonly.com/mopar/threads/so-what-does-a-frat-zog-stand-for.214999/

 

In answer to HRP initial post .
...Despite the recognizability and brand equity inherent in the traditional Ford script in it’s blue oval, its use lasted but a decade.

The blue oval was dropped after 1936, and the classic Ford script was unceremoniously scrapped in 1948. For the next few decades, it was destined to appear only sporadically on door sill plates, castings and other barely-visible locations with or without a surrounding oval.

...the resulting 1949 model was the most redesigned Ford since the Model A. Freed from the constraints imposed by Henry, the engineers added independent front suspension and Hotchkiss drive with parallel leaf springs at the rear. Designer George Walker bid adieu the traditional separate-fender look both front and rear with a sleek new flat-sided pontoon body in the style of the 1947 Kaiser-Frazer.

Apparently, Ford executives convinced themselves that the classic Ford script wasn’t suited to this futuristic machine and the famous icon was sent packing. The 1949 Fords bore no logo whatsoever. Subsequently, someone in marketing or advertising decided that the lack of a logo was a not such a good idea.

As a result, the 1950 Ford debuted with a new red, white and blue heraldic crest that according to the company was “derived by Ford stylists from an authentic coat of arms which dates back to 18th century England.”

The new badge was indeed filled with traditional heraldic imagery. The shield was divided into three coloured sections by a chrome-edged black chevron that contained five chrome bezants. Each section depicted a chrome passant lion....


https://autouniversum.wordpress.com...-fords-mid-century-indulgence-of-iconography/

 

Wow, the ad says that for 10 cents they'll send you twenty pounds of Coalettes, do you think they'll ship it to Canada?

 

Frequent Overhaul Rapid Deterioration...