Got this link sent to me, thought you guys might like a look.... Makes the Budweiser Truck look a little tame!! This is wild...... Check out more at..... http://www.hankstruckpictures.com/whitetrks.htm
If my memory is right it was illegal to advertize beer in Canada, but you could letter a truck. All that billboard advertizing money had to go somewere so they spent it on custom built trucks!
Re: O/T? Vintage Beer Truck...... May I state: 1) If anybody claims that this is O/T, they need a beat-down. 2) That is totally kick ass! Thanks for the new desktop!
At least one of those still exists and has been restored. The trailer is a work of art inside, made of bent wood. It is BRIGHT RED too. The newer Labatt trucks are gold. Stu
Cool, my Grandpops built (boring, aluminum) beer truck bodies in this country for Remke. Damn Canadians! better beer AND better trucks to carry it in.
http://www.hankstruckpictures.com/labatt_white_article.htm Here is an article on it. I have no pics personally but I have seen it in the flesh and it is sweet! Stu
You guys have to checkout the full color shot: too damn cool... makes me want a beer!. I dig the swoopy side windows.
Here some pics that I have. Interesting piece of trivia, Hume Cronyn the actor that was married to Jessica Tandy was the heir to the Labatts fortune.
beautiful. i'd love to see those things on the road versus today's boring beer hauling boxes. cheers to that.... -scott noteboom
Ironically Labatt's "Blue" was never it's official name until recently. It was more of a moniker that people called it due to the colour of the label. A few years back Molson must have realized this and tried to trademark the name Blue for a new beer. Needless to say there was a huge shitstorm court battle but Labatt won based on the judges decision that the name was theirs through common usage and Molson could go pound sand! Stu
Labatt's is supossedly how Pam Anderson got "discovered". She was on the Jumbo-Tron TV at a Canadian baseball game,doing a Labbat's beer commercial. The game stopped for a few minutes while everyone looked at this beautiful blonde,everyone in awe..the rest is history(literally). Nice truck,but pass me a Corona.
Back in the late fifties, there was one of those trailers in Murray's Auto Wrecking, in the east end of Hamilton, Ontario. It was gold colour. The one you see in the new up to date pictures is not old. It was built for Expo 86 in Vancouver, BC, Canada.
there was a car in the project section of the last pileup that WAS a hot rod beer truck. The guy was in the process of converting a small 40s tanker truck into a hot rod beer hauler. He said he planned to actually fill the tank with beer. We'll see what happens this year
The Jalopy Journal
