Register now to get rid of these ads!

Art & Inspiration The Men Who Painted Tomorrow

Discussion in 'The Hokey Ass Message Board' started by Ryan, Jun 15, 2026.

  1. Ryan
    Joined: Jan 2, 1995
    Posts: 23,395

    Ryan
    ADMINISTRATOR
    Staff Member

    Ryan submitted a new blog post:

    The Men Who Painted Tomorrow

    [​IMG]

    Continue reading the Original Blog Post
     
  2. Moriarity
    Joined: Apr 11, 2001
    Posts: 41,138

    Moriarity
    SUPER MODERATOR
    Staff Member

    I always wondered if the consumers back then were a little disappointed that the real cars were not quite as sleek as the drawings. It seemed at least to me that they were lower, wider and maybe sectioned or chopped just a tiny bit
     
  3. Nacifan
    Joined: May 19, 2011
    Posts: 513

    Nacifan
    Member

    like Disney did there first animated cartoons starting with Snow White I think....
    great video
     
    Last edited: Jun 15, 2026
  4. HOTRODPRIMER
    Joined: Jan 3, 2003
    Posts: 66,110

    HOTRODPRIMER
    ALLIANCE MEMBER

    I absoluetly loved the illustrators work from back in the day, They were able to make the car look faster than they were in the showroom, I would love to see it make a come back. HRP

    [​IMG]
     
    Last edited: Jun 15, 2026
  5. Ryan
    Joined: Jan 2, 1995
    Posts: 23,395

    Ryan
    ADMINISTRATOR
    Staff Member

    Lower a car and the civilians come out of the woodwork. Older ones especially. "Why would you do that? Isn't that a little trashy?"

    What they don't know is the car was always supposed to sit that way. Detroit's concept illustrations had those things pinned to the ground from the start. Even modern automotive photographers drop the suspension in post. It's been the quiet secret of every car that ever made somebody's pulse jump.

    Sleek sells. It always has.
     
    Sharpone, 41 GMC K-18, Stogy and 16 others like this.
  6. Jeff Norwell
    Joined: Aug 20, 2003
    Posts: 15,531

    Jeff Norwell
    MODERATOR
    Staff Member

    The greatest point in my career was working for a few of these men in my early years.... they are now gone.. but they explained in process how it all worked.. one was Will Davies..... I will try and take a shot or 2 of the work...
     
    Outback, TerrytheK, rod1 and 17 others like this.
  7. Rolleiflex
    Joined: Oct 25, 2007
    Posts: 1,505

    Rolleiflex
    Member

    A great place to see some of the original art up close is Carl's Car World in Eureka, CA.
    The amount of renderings they have is really impressive not to mention they have several factory clay styling models from Packard, Lincoln, and some others.

    https://carlscarworld.com
     
    Sharpone, 41 GMC K-18, Stogy and 4 others like this.
  8. Jeff Norwell
    Joined: Aug 20, 2003
    Posts: 15,531

    Jeff Norwell
    MODERATOR
    Staff Member

    So.I was fortunate enough to work with 3 guys that did this type of work in the 50's and 60's.
    interestingly .. they worked within the studio system.. and thats who ran the game in that day for photographers, type men(and woman) Illustrators and designers.

    This complete process has now been lost.

    So. in this 64 Mustang image..... Will did the BG'S and the people in the car.. another illustrator would render the car..... another was a detail guy.... who did the chrome, highlights,etc etc... the entire process was done in a week.

    Screenshot 2026-06-15 at 10.18.34 AM.png
     
  9. cfmvw
    Joined: Aug 24, 2015
    Posts: 1,292

    cfmvw
    Member

    The best part of the artwork is how they made the vehicle seem larger by rendering the people smaller in some of those ads. The artists always seemed to take a few creative liberties in that regard. But the artwork was always interesting to study and enjoy!
     
    rod1, Sharpone, 41 GMC K-18 and 4 others like this.
  10. Jeff Norwell
    Joined: Aug 20, 2003
    Posts: 15,531

    Jeff Norwell
    MODERATOR
    Staff Member

    This was a newspaper image done for Ford.. Will Davies did the entire image in a day... painting on board and then doing a separate piece of line art...made into a clear stat and used as an overlay.

    Screenshot 2026-06-15 at 10.18.41 AM.png
     
    51pontiac, HEMI32, rod1 and 24 others like this.
  11. Jeff Norwell
    Joined: Aug 20, 2003
    Posts: 15,531

    Jeff Norwell
    MODERATOR
    Staff Member

    Screenshot 2026-06-15 at 10.18.49 AM.png a promo done for Pontiac ... by Will Davies......

    [
     
    Outback, 51pontiac, rod1 and 23 others like this.
  12. Jeff Norwell
    Joined: Aug 20, 2003
    Posts: 15,531

    Jeff Norwell
    MODERATOR
    Staff Member

    I have a ton more..I collect this stuff..... I don't get much today because the cost has gotten way out of hand... but I am fortunate to have these today..... Because it was commercial art and 90% was tossed in the garbage.This art today has got to be very $$$$.

    In this piece.. all three artists I knew were in this painting serving as models..... and their wives....It was a big highlight in my career. to listen to the crazy stories and who they knew.As I mentioned.. they were owned by a chain of studios.. and they would travel from city to city on contract to do these jobs... no affiliation to a brand..... just rented out Mercenaries.
    The printed art and the OG.
    this when the business was fun......
    the amount of skill these men and woman had was enormous...... and the era was fleeting.

    Sorry for the ****ty pics... I got an amu*****t park to render.

    Screenshot 2026-06-15 at 10.18.20 AM.png
     
    Outback, 51pontiac, X-cpe and 27 others like this.
  13. ronzmtrwrx
    Joined: Sep 9, 2008
    Posts: 1,898

    ronzmtrwrx
    ALLIANCE MEMBER

    Wow. Cool stuff. I feel like I’m watching an episode of Myth Busters. Lol.
     
    Sharpone, Stogy, Spooky and 1 other person like this.
  14. anothercarguy
    Joined: Jun 23, 2009
    Posts: 2,353

    anothercarguy
    ALLIANCE MEMBER

    Cool...Canadian '66 Pontiacs!
     
    51pontiac, rod1, Sharpone and 6 others like this.
  15. Spooky
    Joined: Mar 3, 2001
    Posts: 2,598

    Spooky
    Member

    I have this brochure for the Edsel station wagon framed.
    Once again, long, low, beautiful.
    [​IMG]
     
    51pontiac, rod1, Sharpone and 7 others like this.
  16. dirt car
    Joined: Jun 26, 2010
    Posts: 1,810

    dirt car
    Member
    from nebraska

    As a youngster Collected the National Geographic publications for the very reasons mentioned, while it was seldom if ever that a Ford made the print it was certain to attract the potential Lincoln or other high end perspective buyers, most always with a lower stance &/or lowered roof line as mentioned, to depict a sleeker faster offering.
     
    Outback, rod1, Sharpone and 3 others like this.
  17. NoSurf
    Joined: Jul 26, 2002
    Posts: 5,077

    NoSurf
    ALLIANCE MEMBER

  18. BigRedRivi
    Joined: Nov 22, 2022
    Posts: 118

    BigRedRivi
    Member

    Ah yes back when I was a teenager someone gave us National Geographic magazines from the 50's and I proceeded to cannabalize them by tearing/cutting out all of the old automotive ads! Came across them the other day and was debating on recycling them. For the life of me at this point I can't remember if I saved them for my car collecting nephew, but I did just send him about 30 of my old license plates for his garage wall. I put notes of the cars they were on that I changed when I was a kid. Also sent him a couple of old gas station maps to hang.
     
    41 GMC K-18, Sharpone, Stogy and 2 others like this.
  19. TerrytheK
    Joined: Sep 12, 2004
    Posts: 1,848

    TerrytheK
    ALLIANCE MEMBER

    Fascinating subject. I have a framed Pontiac ad from "Life Magazine", nothing special but I love the image, found it when I had my '62 Pontiac Catalina. Very cool to learn about the background on how these ads came to be.
    Wonder if your guy Will Davies was involved in this one?

    DSC_0055.jpg
     
  20. Special Ed
    Joined: Nov 1, 2007
    Posts: 8,697

    Special Ed
    Member

    Some more of the "wide-track" '62 Pontiacs ... look at how low those rooflines are!

    file-20170411193441_1962_wide-track-Pontiac.jpg

    file-20170411192743_1962_wide-track-Pontiac.jpg
     
    51pontiac, X-cpe, treb11 and 9 others like this.
  21. Jeff Norwell
    Joined: Aug 20, 2003
    Posts: 15,531

    Jeff Norwell
    MODERATOR
    Staff Member


    No.. thats Art Fitzpatrick and Van Kaufman. they were Giants.. from the 50's to the 70's....
    They were the Kings. They did work for GM mostly... My old Friend Will mentioned a few times they were working together on projects.
    But he worked along side of the Famous Bernie Fuchs.... back in his NYC days...
    google Bernie's work... he was from another plane......

    Different times.
     
    TerrytheK, rod1, lurker mick and 8 others like this.
  22. Jeff Norwell
    Joined: Aug 20, 2003
    Posts: 15,531

    Jeff Norwell
    MODERATOR
    Staff Member

    Will was a great man.. we had long talks and his talent was jaw dropping.... his studio was down the hall from mine in the 90's..... he was a car guy but loved the cl***ics.. English...
    Will was a true Romantic.... he was an idol to me...

    Anyhow. sorry for derailing the thread.

    Screenshot 2026-06-15 at 3.22.45 PM.png
     
  23. Ziggster
    Joined: Aug 27, 2018
    Posts: 4,585

    Ziggster
    ALLIANCE MEMBER

    As a kid growing up in the 70s, I loved the stylized art from the 50s and 60s. Wanted to be an architect, but it wasn’t in the cards. It brings back a lot of memories, and the dreams of a utopian future with flying cars. Lol! It must have been such a special time to experience this level of creativity first hand.
     
    rod1, Sharpone, 41 GMC K-18 and 2 others like this.
  24. Ryan
    Joined: Jan 2, 1995
    Posts: 23,395

    Ryan
    ADMINISTRATOR
    Staff Member

    Great **** Jeff...
     
    41 GMC K-18, Sharpone and Stogy like this.
  25. Sky Six
    Joined: Mar 15, 2018
    Posts: 19,946

    Sky Six
    Member
    from Arizona

    Lately I have been posting car advertising art in the Vintage shots from days gone by thread. Dodge, De Soto, Ford, Plymouth, and other manufacturers. The one thing I have just noticed is that there is no artist signature, not credit given to art seen by millions. Now after seeing this thread, I realize that I missed the major reason the cars draw attention...
    Thanks for pointing it out.
     
    cfmvw, rod1, 41 GMC K-18 and 4 others like this.
  26. Stogy
    Joined: Feb 10, 2007
    Posts: 27,523

    Stogy
    ALLIANCE MEMBER

    I guess by the sounds of it there'd be a dozen signatures on the image...the other thing is in the big corporations anything an employee does is theirs...in smaller businesses such as Hotrod art that are one man/woman shows they many times do sign their work...
     
    ClayMart, 41 GMC K-18 and Sharpone like this.
  27. 41 GMC K-18
    Joined: Jun 27, 2019
    Posts: 5,980

    41 GMC K-18
    ALLIANCE MEMBER

    Everything old, is new again!
    I love all of that stuff from the 50's and 60's

    This website has been a favorite of mine for a very long time, here is the link to it.
    Enjoy from Dennis.


     
    Stogy likes this.
  28. Sharpone
    Joined: Jul 25, 2022
    Posts: 4,776

    Sharpone
    ALLIANCE MEMBER

    True talent
    Dan
     
    Stogy and 41 GMC K-18 like this.

Share This Page

Register now to get rid of these ads!

Archive

Copyright © 1995-2021 The Jalopy Journal: Steal our stuff, we'll kick your teeth in. Terms of Service. Privacy Policy.

Atomic Industry
Forum software by XenForo™ ©2010-2014 XenForo Ltd.