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Featured Event Coverage That State Of Atomic... AGAIN.

Discussion in 'The Hokey Ass Message Board' started by Ryan, Sep 16, 2026 at 11:16 AM.

  1. Ryan
    Joined: Jan 2, 1995
    Posts: 23,384

    Ryan
    ADMINISTRATOR
    Staff Member

    There’s been some strange weather around here lately, and I already tried explaining it once. Wrote a long, painfully honest post about traffic, advertising, and the general economic bloodbath happening outside these walls. Some of you found it. Then people started sending me money. PayPal. Checks. Offers to help that I never asked for.

    That made my skin crawl, so I killed the post. This isn’t a fundraiser. Never was.

    So here’s the shorter version.

    The H.A.M.B. and the other Atomic sites survive largely on advertising shown to people who aren’t logged in. I don’t have some greasy sales department calling Ford and begging for Bronco money. An outside company auctions the space through an enormous automated marketplace, somebody’s algorithm decides what your eyeballs are worth, and I get a cut.

    That machine worked for twenty years.

    Then AI combined with a ****ty economy ate the front door.

    A guy wants to adjust a Stromberg 97. He used to Google it, land here, read the answer, see an ad, and everybody got a nickel. Now Google or some AI machine just hands him the answer, built from the same thirty plus years of knowledge we spent blood and money preserving that they just crawled and stole with artificial stupidity. Anyway... He never visits. No traffic. No ad. No nickel.

    Meanwhile, the economy is coughing blood. Advertisers are nervous, companies are cutting budgets, and publishers everywhere are getting kicked in the teeth. Revenue drops of 30 or 40% have become almost ordinary. I saw that coming. I prepared for it.

    Then I got hit with 80%.

    Eighty ****ing percent.

    That isn’t a bad quarter. That’s somebody opening the airplane door at 30,000 feet.

    And nobody could tell me why. Not the agencies. Not the people selling my inventory. Nobody. I’ve heard theories from people who supposedly know things, but ... I’m not dragging this place into politics after thirty years of deliberately avoiding that sewer.

    The boring answer is probably closer to the truth anyway... Some algorithm, contractor, or faceless marketplace probably swept a bunch of forums into a bucket marked "morally incompatible" and went to lunch. Somehow that’s even more scary... infuriating... ********... Thirty years of work can now be kneecapped by a biased machine nobody understands and nobody seems capable of questioning.

    So I started fighting.

    I switched header bidding companies. That’s why the ads went insane for a few days. Then I discovered I’d misread my contract with the old company. My mistake. Completely. So I had to crawl back, eat ****, and rebuild the relationship. Thankfully, they were decent about it. They still are, and I owe them an apology for the whiplash.

    The collateral damage is Kustomville 2026. I’d had that trip circled for months and was looking forward to it more than damn near anything this year. Now I’m not going. This mess ate the time, and that one pisses me off more than it probably should.

    So, the obvious questions... Again... And from memory:

    Is this going to kill Atomic?
    No.

    Am I broke?
    No.

    Stressed?
    Absolutely. But the house is safe and nobody is repossessing the hot rod.

    Will things change?
    Probably. There may be some ugly decisions eventually. But I’m not turning off the lights because an advertising algorithm decided old cars aren’t profitable, because AI figured out how to consume the internet without feeding it, or because the economy decided now was a good time to **** the bed.

    Logged-in members aren’t suddenly getting buried in ads either. That was never the plan.

    As for merch and tags, moving to Colorado while simultaneously moving a business was every bit as stupid as it sounds. But the shop is finally taking shape. The stampers are out of boxes, shipping is almost alive again, and the store should reopen soon.

    That’s where we are.

    Ask me anything and I’ll answer what I can. I’m deliberately staying away from the political rabbit holes because I’ve got enough *******ed problems without turning the H.A.M.B. into Thanksgiving dinner.

    This **** isn’t over. But after a few months of getting punched in the mouth, I finally understand what I’m fighting. And I’m more convinced than ever that I’m going to win.
     
  2. hotrodA
    Joined: Sep 12, 2002
    Posts: 7,790

    hotrodA
    ALLIANCE MEMBER

    We’re here when/if you need us! Makes me hate AI even MORE!
     
  3. tubman
    Joined: May 16, 2007
    Posts: 8,673

    tubman
    ALLIANCE MEMBER

    Keep up the good fight! We're behind you 100%.
     
  4. TerrytheK
    Joined: Sep 12, 2004
    Posts: 1,847

    TerrytheK
    ALLIANCE MEMBER

    Maybe you could start another O/T forum, just for political ****. :eek:
    That would give those "morally incompatible" AI-embracing ****ers something to chew on. :D:D:D:p
    Keep that flame lit, we're with ya.
    (No apology for the rant but sorry to stray. Delete if needed!)
     
    Last edited: Sep 16, 2026 at 1:56 PM
  5. NoSurf
    Joined: Jul 26, 2002
    Posts: 5,068

    NoSurf
    ALLIANCE MEMBER

    Sorry you've got any stress at all from providing us with this amazing place.

    There is no amount of money that could encomp*** the amount of friendship, family and knowledge that I have experienced from the HAMB.
     
  6. brad2v
    Joined: Jun 29, 2009
    Posts: 1,697

    brad2v
    ALLIANCE MEMBER

    Well, ya sure have a lot better chance of winning, if you've sorted what you're fighting for sure.
     
  7. rockable
    Joined: Dec 21, 2009
    Posts: 5,394

    rockable
    ALLIANCE MEMBER

    I'm sorry the AI vortex has ****ed you in but it sounds like you have a handle on it. I applaud you for keeping politics and other ****ty behavior out of your sites. It's nice to have a refuge. Keep moving forward!
     
  8. hrm2k
    Joined: Oct 2, 2007
    Posts: 5,714

    hrm2k
    ALLIANCE MEMBER

    My Alliance Membership would still be very cheap at $100.00.
    That is equivalent to a cup of coffee each day and would not hurt anyone
     
  9. Even though I am pretty sure you & I are not on the same side of the isle....

    I will always help when I can, because I believe mature adults can keep politics out of our great hobby (for the most part).

    I also believe the issues you are having are not so much politically motivated as it is GREED motivated & greed has no political bias!

    Tell us what we need to do to help & I am sure the vast majority of members will do what they can to help! This is by FAR the best forum on the internet (as shown by Lloydfest IV just a few days ago) & we don't want to lose it if possible.

    God Bless
    Bill
    https://www.jalopyjournal.com/forum...ar-transport-hauling-open-or-enclosed.614419/
     
  10. lostone
    Joined: Oct 13, 2013
    Posts: 3,897

    lostone
    Member
    from kansas

    Cars aren't the "advertising" hot spot they used to be and older cars are even less.

    I've seen this coming for the last 5 yrs, as algorithms slowly take over the net. Not just the AI but even the good Ole computer algorithms. The "adult" side of things have slowly been gaining more and more ground in the last 3 to 5 yrs. I've seen more "adult" themed adverti*****ts in the past 3 years than I'd seen in 10.

    As values and morality relax the harder the adverti*****ts have become to the point that advertisers are spending more and more on that avenue and sites that closer relate/resemble who's spending money for FaceTime.

    I guess you need to put up some old pin-up girl calenders on the first page lol !!! Seriously though I feel your pain and you have my sympathy and my highest respect !

    ....
     
  11. silent rick
    Joined: Nov 7, 2002
    Posts: 5,802

    silent rick
    Member

    thanks for explaining it so us dummies could understand, ai is evil the way it operates
     
  12. Petejoe
    Joined: Nov 27, 2002
    Posts: 12,782

    Petejoe
    ALLIANCE MEMBER

    So sad……
    AI will soon be the end of the country, economy and our freedom.
    Just let us know what we can do to help and we will be at your side gladly. The world is really getting ****ed up.
     
  13. ras
    Joined: Apr 28, 2013
    Posts: 148

    ras
    Member

    @Ryan Silly question from a non computer guy. Say I google how to wire a GM single wire alternator. But instead of clicking the AI answers that pop up I scroll down to the eventual auto sites and click on one of those. Does my scrolling help or hurt the AI machine?
    ras
     
  14. Sharpone
    Joined: Jul 25, 2022
    Posts: 4,767

    Sharpone
    ALLIANCE MEMBER

    I don’t think AI is either evil nor good it’s just technology, I do believe there will be those that use it destructively. I also don’t believe it will destroy the country. I do believe that you have to learn what it is exactly and then use it for what is. It’s a new technology that isn’t going to go away. From what I’ve read AI is the next big economic driver, I don’t doubt it. Learn and adapt or get run over.
    Last night my brothers and I were talking about how our nation went from a horse driven society to the automobile. From 1900 to 1913 we went from horses to autos that is very quick. Also there was a lot of change, horse whips went out the window etc. Adapting is easier said than done. Sometimes the fog of war is hard to navigate through. Boss you are an extremely smart and creative person that along with this group you have ***embled can take on anything and persevere.
    Thanks for all you do.
    Dan
     
  15. Ebbsspeed
    Joined: Nov 11, 2005
    Posts: 6,546

    Ebbsspeed
    ALLIANCE MEMBER

    @Ryan I think I'll log out a couple times a day and then scroll through the HAMB. I'm not opposed to looking at a few ads to bring in a few pennies.

    And it wouldn't affect me a bit to pay more for an Alliance membership.
    $100 a year is only 27.4¢ per day.
    That's mice nuts.
     
  16. Bentrodder
    Joined: Aug 10, 2010
    Posts: 378

    Bentrodder
    ALLIANCE MEMBER
    from Cotati

    Said it in the other thread and I'll say it here. I love being here and have no issues with an ad popping up if it keeps the lights on. There is too much information and entertainment to be had.
     
  17. jamesgr81
    Joined: Feb 3, 2008
    Posts: 363

    jamesgr81
    Member

    Don't mind the ads. As long they are automotive related and bring in some coin it's perfectly acceptable. If I see something that interests me I may even click on it. We are all in the same boat. Trying to find a way to bring in some dough is the American Way.

    AI is raw and unrefined now. Obtrusive and delivers a lot of mediocre and useless information. In future iterations it will be more dialed in to better results. We gotta just deal with it. Another damn bump in the road of life.
     
  18. Ryan
    Joined: Jan 2, 1995
    Posts: 23,384

    Ryan
    ADMINISTRATOR
    Staff Member

    The fact that people claim a seat on either side disturbs me.

    This has nothing to do with algorithms or ad quality.

    AI is responsible for roughly half the decline over the last year. That part is what it is. You can’t fix it. I can’t fix it. The machine is out of the box and nobody is stuffing the ******* back inside.

    (The other half, though, is something else entirely. That part is human.)

    And maybe the most terrifying thing about AI is regulation. How the hell do you regulate something when almost nobody truly understands what it is, how fast it’s moving, or what it might eventually become? I sure as hell don’t. I understand enough to recognize a problem, but not enough to pretend I know where this road ends or whatever real problems might exist.

    And apparently, neither does anybody else.
     
  19. oldiron 440
    Joined: Dec 12, 2018
    Posts: 4,614

    oldiron 440
    Member

    You’re not alone in this with AI, I have seen posts from other forum owners who are dealing with AI but haven’t been as open about their experiences. Now I think I understand the problem, basically AI robs you of the traffic you used to get from people searching for answers by compiling the information from your site and then using in its own words.
     
    Last edited: Sep 16, 2026 at 1:54 PM
  20. 49ratfink
    Joined: Feb 8, 2004
    Posts: 27,500

    49ratfink
    Member
    from California

    well that just ****s. didn't know this sort of business was so complicated.
     
  21. The AI age has me listening to the song "Freeze Up" by Operation Ivy in my head a lot lately. Crazy how a song written in 1988 by a band that only existed for barely 2 years is still relevant almost 40 years later.
     
    brad2v and Sharpone like this.
  22. 2devilles
    Joined: Jul 16, 2021
    Posts: 1,018

    2devilles
    ALLIANCE MEMBER

    I do exactly that: I refuse to click on the AI answer that posts up first and I go down to an actual website to find what I'm looking for. Does it hurt AI? I don't know. But I like to think it helps the living, breathing owners of the other websites get traffic. And that can't hurt.
     
    little red 50, brad2v, BobAZ and 11 others like this.
  23. Budget36
    Joined: Nov 29, 2014
    Posts: 15,830

    Budget36
    Member

    To be honest, the little pop up ad I saw on my phone last week, didn’t bother me a bit.
     
  24. 4NUTZ
    Joined: Apr 4, 2008
    Posts: 375

    4NUTZ
    ALLIANCE MEMBER

  25. Surfcityrocker
    Joined: Aug 30, 2012
    Posts: 771

    Surfcityrocker
    Member
    from Austria

    I am wondering how this will work in the future. If AI threatens or destroys forums like the HAMB were spe******t knowledge is shared because the forum owners lose money like Ryan does, fewer and fewer knowledge will be shared and "produced". The same goes for art, photography, literature, advertising ... the list is endless.
    So will humanity someday get stuck because it just is not worth to create anything new?
     
    williebill, hotrodjack33 and porkshop like this.
  26. DDDenny
    Joined: Feb 6, 2015
    Posts: 23,418

    DDDenny
    Member
    from oregon

    Well ****!
    You been fight'n the good fight for some time, not just for yourself I might add.
    At this stage, the gears in the technology machine won't be slowing down any time soon, and like they say in the financial world " it's an adjustment", painful as it is.
    I don't have a "political" bone in my body (as compared to others), I do however turn to some refreshing views from a wise old man, George Carlin, some of you may have heard of him.


    Just for laughs
    https://youtube.com/shorts/UYKYIYVuZ7s?si=0ViNTvj6iFny8zKi
     
  27. Sharpone
    Joined: Jul 25, 2022
    Posts: 4,767

    Sharpone
    ALLIANCE MEMBER

    From AI
    AI is transforming online forums by providing immediate, personalized responses, which may reduce user engagement and participation. As people increasingly rely on AI for quick answers, the foundational elements of community interaction, such as sharing personal experiences and diverse viewpoints, may weaken.

    [​IMG] thefulcrum.us[​IMG] techpolicy.press

    D
    an
     
  28. 5window
    Joined: Jan 29, 2005
    Posts: 10,240

    5window
    Member

    Wait, there aren't pinup girls on the first page? What am I looking at? Seriously, thank you, Ryan, for the best site on the Internet.
     
  29. ai truely is a scourge that'l ruin us all.
     
  30. a cup of coffee every day if you buy it from a shop would be nearly 1000 dollars! 3 dollar coffees are the norm!
     

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