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Getting Sponsors for a Car Build Project

Discussion in 'The Hokey Ass Message Board' started by 19Fordy, Sep 16, 2010.

  1. 19Fordy
    Joined: May 17, 2003
    Posts: 8,372

    19Fordy
    Member

    When you see a featured car build in one of the major magazines and the major components of the "build" are also listed i.e HOK paint, Painless, Air Ride Tech, Heidt's, Borgeson, etc - are those components donated by those companies or does the builder buy them outright or at a discount with an agreement that the company's name will be listed in the article?
     
  2. HOTRODPRIMER
    Joined: Jan 3, 2003
    Posts: 64,808

    HOTRODPRIMER
    ALLIANCE MEMBER

    I dunno,when i build something I donate my money and the parts people and they inturn send me what I ordered,,

    Doesn't answer your question but I did bump it back to the top,,:D HRP
     
  3. 40 & 61 Fords
    Joined: May 17, 2006
    Posts: 1,999

    40 & 61 Fords
    Member

    Usually most of the guys that get "sponsored" have built a bunch of highly publisized rides in the past that a company KNOWS will get them exposure. Some of the first that come to my mind are John D'Agastino, and Rick Dore. I'm sure many of the big time rod builder get some sponsorship to.
     
  4. r8odecay
    Joined: Nov 8, 2006
    Posts: 784

    r8odecay
    Member

    Slightly OT, but a couple of sponsored bike builds I have done have had everything from parts at cost, to outright free stuff, to other companies (soda company in one instance) footing the bill... so in my experience it was whatever's clever and what I could fanagle. Not sure I answered any part of your question though...
     
  5. FRITZ
    Joined: Sep 6, 2001
    Posts: 1,209

    FRITZ
    BANNED

    the magazine is just pimping for their advertisers.
    FRITZ
     
  6. Blue One
    Joined: Feb 6, 2010
    Posts: 11,513

    Blue One
    ALLIANCE MEMBER
    from Alberta

    My understanding is that most of the time that information is given to satisfy the people who like to know who makes the components that went into the build.

    People like to know that info to get ideas and parts for their own projects.

    In some cases the vehicle may have been built for a special purpose like a give away, or some rich guy comissioned a famous builder to do a build to compete in some high profile show etc,. In those cases companies are into the sponsorship for the exposure they get.
     
  7. Roller Coaster
    Joined: Feb 27, 2010
    Posts: 16

    Roller Coaster
    Member
    from Kentucky

  8. More often than not they list that stuff because it is cool to have the right components.

    I suppose that if I had a car featured I would be pretty proud of my Fat Lucky's interior although with the quality of my builds I doubt that Sean would want me to mention it.
     
  9. Brad54
    Joined: Apr 15, 2004
    Posts: 6,022

    Brad54
    Member
    from Atl Ga

    So I'm guessing that every piece on your builds is either restored junk-yard pieces, or scratch-built by yourself, right? Nothing bought from any of those evil advertisers, and you didn't see any of those parts in a magazine, right?

    -Brad
     
  10. finkd
    Joined: Mar 3, 2001
    Posts: 1,500

    finkd
    Member Emeritus

    I think only the big guys named above get free stuff , it is very hard for a average guy to get anything, hell I own a bodyshop and can't get my paint suppliers to furnish paint. I have really been thinking about this alot lately, and I know it might not be the best thing to do but I am thinking about making the write ups about my cars more generic and not mentioning any names of parts or suppliers, I buy everything I use and they get free adverti*****t right? well without us they are nobody, and without them we don't have parts. But if I purchase the supplies, I really don't owe it to them to advertise, I have sent out packettes show them what I do and what I am about, and asking if they would like to be on the team, NO REPLY, so good question, And I don't know how one gets sponsored.
     
  11. finkd
    Joined: Mar 3, 2001
    Posts: 1,500

    finkd
    Member Emeritus

    I think only the big guys named above get free stuff , it is very hard for a average guy to get anything, hell I own a bodyshop and can't get my paint suppliers to furnish paint. I have really been thinking about this alot lately, and I know it might not be the best thing to do but I am thinking about making the write ups about my cars more generic and not mentioning any names of parts or suppliers, I buy everything I use and they get free adverti*****t right? well without us they are nobody, and without them we don't have parts. But if I purchase the supplies, I really don't owe it to them to advertise, I have sent out packettes show them what I do and what I am about, and asking if they would like to be on the team, NO REPLY, so good question, And I don't know how one gets sponsored.
     
  12. BulldawgMusclecars
    Joined: Jul 15, 2010
    Posts: 508

    BulldawgMusclecars
    Member

    Sponsorship used to be a lot easier to get than it is now. Even post 9/11, I was able to secure a few small sponsorships for my girlfriend at the time, who showed an OT later domestic car. Got a set of free Eibach springs (through an independent sales rep...I think they were a "sales sample"), heavily discounted repro/custom parts from a marque-specific vendor, and a few smaller ones on audio components. Some were through industry contacts I already had, but a good many of them were from talking to manufacturer's reps at shows. It didn't amount to a whole lot of savings (maybe $1500-2000 total), but she had a pretty strict budget and the sponsorships made the difference. We tried writing proposals and going after some bigger fish, but didn't have any luck. I would imagine its a lot harder now, since companies are having to watch their dollars a whole lot closer.
     
  13. Unkl Ian
    Joined: Mar 29, 2001
    Posts: 13,509

    Unkl Ian

    If you have enough pull in the industry, like Craig Frazer, you can guarantee magazine cover exposure and use that to get parts sponsorship. Same deal with TV.

    The average guy, forget it.
     
  14. 19Fordy
    Joined: May 17, 2003
    Posts: 8,372

    19Fordy
    Member

    I am not in the know. Who is Craig Frazer?
     

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