the torture is over and the new web site is done! been a year long process, lots of IT and web folks involved. lots of new photos and better parts description along with more accurate application info. the 2nd step is to add the buick, pontiac, mercury, cadillac, edsel, oldsmobile listings. and then sometime next year we plan to launch online sales direct with the mes warehouse, presently we use a vendor ( hot rod worldwide dba hotrodssheetmetal) to provide this dedicated service. it is the beta version so we want your comments and corrections. ryan looking forward to your comments www.emsautomotive.com the ems guy
Okay, I have to say... it's a bit outdated still. excessive use of caps, oversized font and bold. But at least I know it's still EMS.
I clicked on the 61 - 64 Ford F100 link, and got a page saying something like.... no parts Still loading up content for those?
someone cant spell edsel either. But really. On the prices. Why not have them there? It has been asked a few times already or commented about. SO what are the plans with that?
I think the prices should be posted next to the item. By my avatar you can tell I'm into '48-52 Ford trucks. I thought it was rather useless to list parts you no longer producted and haven't produced in many years. You have a "more info" link only to be told the parts are no longer produced. Why update your web site with old, useless information?
prices and e commerce is the next step, by clicking through to our online vendor hot rods super store "hotrodssheetmetal.com" via the online order ****on on our site prices are listed. yes the spelling of edsel is wrong , those darn pakastani programers
although some parts get discontinued for economic reasons, listing it allows for the attraction of demand to restart production.
If you are looking to find out if demand is there to restart production on an item, you need to write that up in the description (or in the case of the 61-64 Ford Pickup that those are new products coming soon). Prices are another area that you need to address immediately. The general rule in these things is that if you have to explain something about your site, you have a big problem because people will just move on. For everyone that asks the question, 100's of others just say "screw this, I'm going somewhere else". This is especially true on a shopping site without pricing information. A catalog without prices is useless to the shopper. You need to give people all the necessary information to make a buying decision right now. If you aren't able to do 100% eCommerce at the moment, putting pricing and an email order form will get more of them to contact you rather than move on to a site that provides the necessary information. When you get the eCommerce bit done, then you just turn on the shopping cart and drop the email form. For the stuff that you are wanting to restart production if demand is there, then state it when you get to the page. The way you are doing it is going to be tough to gauge. If I need a part and you don't have it, but say "if demand is big enough I'll restart production", that doesn't help me get my part. I'm more likely to go where I can get the part ordered today. So, I'm not sure how you are going to get that demand metric. I dig the retro style. I like your sections about the various makes with lots of helpful information, that makes me think you understand your customers and will be able to help me. I agree with an earlier poster that you are using too much bold face font (if everything is bold, then what's important?). On the catalog pages, the text of the part should also be a link, not just the image and the "more" ****on. On the home page, organize the links so it's easy to find (either by make/year or year/make). Sorry if it's long-winded -- you asked for a critique and I do web applications for NASA and they are really detail type people Lemonhead
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