Not a positive ID, but I'm thinkin' Aero Willys. That was a '50's sedan sold stateside for a few years and then production went to South America.
Mercury "accessory" steering wheel. 1952-54 I believe..... The horn ****on logo ("M") on that one is up-side down.
Yes that is a 1952-54 Mercury accessory steering wheel. Only the horn ****on centers were different for each year; yours (red background with the stylized "M") is for 1954. Dads 1953 Mercury has that same wheel. Sent from my iPad using The H.A.M.B. mobile app