Technical Identify kid's wagon

Found this kids wagon tub. Was gonna cut it up for a project when i noticed the signage "Big Chief" with indian head between. Never would have given it a second thought but, it was found in a old building that was a pontiac dealership in the 40s - 50s. Any of you vintage folks remember a pontiac kids wagon, or is it just a "piggy backing" marketing scheme? Don' t want to cut it up if it has importance / monetary value. Thanks for your input!

 

Looks like one a Pontiac owner would like to redo for a kid hauler.

 

Or swap meet parts hauler

 

Try rubbing linseed oil on the sides to bring out the paint again. Something Corky Coker taught me.