Art & Inspiration NEW LOGO: SERET Speed & Custom BETA Version

OK, I'm working on a new brand package for Seret Speed & Custom in Vallejo, CA. The idea is something more '30s-'40s than the common '50s look. More Art Deco and vintage World's Fair inspired than bang, pow '50s zinger art. Sophisticated and sleek yet cool and approachable.

Here's what I have so far. What do you think?

 

I think the Red X has been taken already?

 

I don't have the red X on my screen. Let me try a different file type.

Better?

 

Good but I think I have seen that before. Red X's are normally copyrighted aren't they Kirk?

 

And NOT from the 30's........more like 1990's

 

Is it still a red X?

 

Works now.

The font does not look 30's/40's art deco to me though.

 

I see it. I like it.

 

no red X I can see said the blind man....kidding aside it looks very good and I have to agree...very sophisticated indeed !

 

I really dig the illustration and layout.... looks real clean.

I'm not sure about the font choices, I'm a big fan of the copperplate font family.. but not sure that it works that great here. Maybe its just the relationship with "Speed & Custom" I'm not to fond of. I would change the "Speed & Custom" font... Looks a little generic (which Matt's work definitely isn't)

Also.. if you keep the fonts.. play with the kerning in SERET a little more, the E & T look closer together than the rest. I think if the logo is used smaller than what were looking at now the E & T will look like they are attached.

Just my thoughts...
Looking good so far.

-Juan

 

If big worm likes it, how can I not?

 

I think it looks good. Original but still gets the point across. I like the speed and custom font.

 

Awesome input. Thanks!

 

I don't usually like Copperplate, but I wanted something that felt dated (in a good way).

Kerning addressed...






I like the Speed & Custom, but maybe I'll look at doing it by hand.

 

I really like the overall look, but the "Speed & Custom" script font doesn't fit the 1930s art deco poster theme at all IMO. It looks more like something from a 1970s typewriter.

For the "Seret" font, did you try any fonts that look like the headlines in these (specifically, Europa, Uranus, and Neptune):

 

We use copperplate in our logo. While no one really heard of it until the computer age, it was designed by Goudy at the turn of the century. So it fits in that respect. But I think if you are going for the World's Fair type look, you can do better typographically. Look at some of the posters and signage from the '33 Worlds Fair.

The script I think isn't cutting it for me. I think that particular font is cheapening your concept.

 

Slide! Thats the vibe I was feeling!

 

I didn't want to go too literally down the Art Deco world, but it's a possibility.

 

Lets put it this way.............it looks like you stole JimA's avatar and tweaked it. Serious.

 

Kirk, It has a "euro" kind of vibe.
im not hating, just an observation.

You should have some 1/2 eaten food in his logo..:0

 

Here's an earlier one...

 

I like it, but Copperplate has been over done... find a more Deco looking font. Also, you might make the top an arch instead of straight... just a suggestion.

 

That's in my head now. I'm going to draw something up by hand I think.

 

Just some input from a nobody!

Deco artwork usually is very dramatic in its presentation, and in some way visually suggests motion. I'm not sure what I am suggesting! The car itself is deco-influenced but I don't think the artwork is.








Maybe not the most constructive feedback, but you're .02 richer.

 

Wow!!! Excellent constructive criticism Uno!!! Just what Kirk was looking for - and from a design genius to boot.

My ¢¢: Everything you said but I'd kick the T closer to the E and eliminate the serifs to make a ligature. How about something in the Bauhaus vein for the secondary copy? Or a more art deco script?

Great thread KIRK!, can't wait to see this develop. Hope we hear from Norwell and django, too. (Ooops, django types faster than me)

Larry

 

something like this would be cool....

 

Hey Kirk...this place has some expensive fonts, but they are super authentic and aren't overused...

http://www.letterheadfonts.com/typetester/index2.php

Here are a few samples for you... sorry, they killed my links...

but just follow this link to the homepage and you can see all the samples and try out thier typesetter...

http://www.letterheadfonts.com/

 

Does he build/resto old (50's) Indy cars?