Niche Market, What do you think?

I am sorry if they didn't talk to Vicki. Southern was not actually at the show, the shop that built the prototype was. However, out of the five people they had at the show, two were women (one, the owner's daughters).

I apologize if you were blown off. I am certain it was a misunderstanding. I can now only speak on behalf of Southern; we won't blow you off. As a matter of fact, they represent a huge market and have shown a great interest in the vehicle. We haven't come this far by being stupid or plain insensitive to markets.

Jim
CEO, Southern

 

You could build a few really nice gennie trucks for $55k. I talk to girls, bring 'em on.

 

On the topic of the laser scanning we have had made small dies in the past and they do not come cheap. To do the dies for a complete truck and fenders in The USA would cost millions of dollars. Over seas would still cost the guys well over a million. As far as made in America goes there are parts on that truck that aren't. It's a good idea, but not something they will be not be able to have up and running in two years like they stated in our local news rag. Not trying to hate on the guys but it seems a little far fetched to me. Good looking truck no doubt, but to start a company from scratch with no existing custom parts (custom meaning created from nothing) is a big undertaking. They need to talk to the guys at Brookeville or the ones doing the Ca,aro bodies regarding price of start up. Now they may have the funds to do all this and if they do more power to them , but it sounds like a dream rather than a business plan to me.
As far as The SSR comment ; damn right I'd rather have The Southern 408, but I'm not in the market for an SSR either. Later
Shane T.

 

I am sorry that they didn't talk to her. That is surprising since two out of the people they had at the show were women, one the owner's daughter. However, Southern was not represented at the show, but instead, Carolina Rod Shop who built the prototype. Regardless, I am sorry you were blown off. I know them well, and I am certain they are the kindest, most sincere people who want to sell to women.

You have my promise that Southern will not blow you off. We want to sell to women as they represent a huge potential market for us and love the vehicle. However, we do anticipate that the majority of the buyers will be men. At the same time, we see that trend changing and realize that women will be huge buyers for luxury, niche vehicles.

An yes, the steel will be stamped in the US by US stampers. If you don't believe me, I can show you our tooling bill. These are not Chinese tools coming from anywhere but the US. Grand Rapids, to be exact. Our tool makers are one of the best in the world; International Tooling Solutions. They do parts for Ford, Hummer, Toyota and a host of others.

Jim Kaplan
CEO, Southern

 

and you still want to buy something from them? i'd tell them where they can stuff it

 

Maybe OLD NAVY is secretly redoing their theme displays and this company got in on the ground floor of the old "display items"?

 

I call this style of trucks like these Farm Trucks...and the same in the other brand...(Ford)...

eventually I figured someone would make them new again...just like the Brookville Model A's and 32's...

They were a big part of my youth too...it seems that everyone had one of them.

 

I personally could never afford one but if I could I would not buy from a company who thinks a girl is not a valid enough customer to talk it over with....Hell everone knows girls control ALL the P.........
... percapita income of us guys in reality!
also is it me or are they shortened in wheelbase too?
I agree they will sell as most folks are lazy untalented -"get it now" bastards here.....
Also $52,000 won't cut the mustard in most any shop, for a complete build of their old "real" truck anyhow!