Wow. I remember at age 8 going with my parents to shop at that dealership in the top photo; Berl Berry Lincoln Mercury, I think on Wilshire Blvd. They were looking at '53 Lincolns and eventually bought from a different dealership.
That's Eve Arden of Our Miss Brooks fame that Jack is talking to. Jack was a great guy and Eddie was one of the best paid actors as a result of his generousity.