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Why did canada get Mercury trucks??

Discussion in 'The Hokey Ass Message Board' started by Shaggy, Oct 15, 2009.

  1. if anyone cares, a lot of the strange Canadian cars were built because of Canadian laws requiring X Canadian content to them, but the market being smaller, it was more economical for carmakers to offer stuff like a Dodge that was a Plymouth from the cowl back, a Pontiac that was a rebadged Chevy, and so on. And that lasted quite a long time, I got a look at some crash book pages for 90s Chevy Corsica that noted it was sold as a Pontiac Tempest in Canada - only difference was the badging.

    Eventually Canada trained the carmakers that they could pull the same crap with US cars and just slap different names on the same shit and the general public would lap it up just the same. Thanks a lot.
     
  2. Brad54
    Joined: Apr 15, 2004
    Posts: 6,021

    Brad54
    Member
    from Atl Ga

    Not quite... it was invented by a Canadian, but he was working for a US school.

    Brad
     
  3. Brad54
    Joined: Apr 15, 2004
    Posts: 6,021

    Brad54
    Member
    from Atl Ga

    Here's some info I dug up for a story I wrote two years ago on a cool little Mercury truck I shot for Custom Classic Trucks. I sent the story to a UK mag, and got a little more room to run with info.

    In the US, the Lincoln and Mercury brands were Ford Motor Company’s upscale line of cars, while Ford was the more entry-level tier. Ford found that Canadian vehicle sales tended to be more toward the lower end of the cost spectrum, no doubt helped by huge import duties and taxes that added somewhere near 20-percent to the sticker price. To broaden offerings to the Canadian market after the war, Ford launched the Meteor and Monarch nameplates in Canada. Canadian Lincoln-Mercury dealers were given the Meteor as an entry-level car in the upscale class, which was essentially the smaller-bodied Ford car with Mercury trim and appointments. Ford customers got the Monarch as their top-of-the-line offering, which was the larger-bodied US Mercury fitted with “Monarch” badging. Through some mysterious marketing analysis that we’re sure made perfect sense at the time, the upscale Canadian Lincoln-Mercury-Meteor dealers sold pick-up trucks to the country men and farmers, which meant all the Ford trucks sold in Canada were rebadged as Mercurys from 1946 thru 1968. In the US, Ford trucks were given the “F-“ badging to designate their load capacity. For instance the F1 had a ½-ton capacity (1,000 lbs), the F2 was a 1-ton truck, etc. until ’53 when they went with the F-100, F-250 and F-350 models. Mercury trucks carried the same designations, but replaced the “F” with an “M”. The US and Canada signed the Automotive Trade Agreement in ’65, which did away with the corporate taxes and tariffs enough that the Monarch and Meteor lines were no longer needed, and Mercury trucks were phased out by ‘68.
    For the most part, US Ford and Canadian Mercury trucks were the same, differing only in the letters on the hood and tailgate, some dash trim, and the occasional splash of chrome to go with Mercury’s more upscale image. Canada’s market was much smaller than the US, and Ford/Mercury of Canada sold only about one-tenth as many trucks as Ford USA sold, making Mercury trucks rare in Canada, and nearly unknown in the US. At car shows, most people mistake the 1952 M-1 for the more familiar Ford F-1.
    ***
    And there ya go. While we're on the subject of Canadian iron, Pontiacs were higher on the food chain down here in the States, while Canadian Poncho's were essentially rebadged Chevy cars. (hence the "Pontiac" script SBC valve covers, and the Poncho wagon with a 409 I saw)
    Also, the Buick Special was the bottom of the line Buick in '54, and came with a smaller 264 inch engine. The Century (same body), Super and RoadMaster (big body) cars came with the bigger 322. Canadian Specials came with the 322.
    -Brad
     
  4. hotrod40coupe
    Joined: Apr 8, 2007
    Posts: 2,561

    hotrod40coupe
    Member

    I thought it was so they could carry all the Beaver around.
     
    29bowtie likes this.
  5. Jay Rush
    Joined: Jan 3, 2007
    Posts: 508

    Jay Rush
    Member

    Did Mercury trucks have Mercury Engines in them or Ford engines ?
     
  6. ChopperMark
    Joined: Mar 5, 2007
    Posts: 55

    ChopperMark
    Member
    from Aloha, OR

    How about some pictures of these Mercury trucks?
     
  7. billsill45
    Joined: Jul 15, 2009
    Posts: 784

    billsill45
    Member
    from SoCal

    Canada ... America's hat.
     
  8. lugnutz9032
    Joined: Nov 22, 2008
    Posts: 264

    lugnutz9032
    Member
    from Palatka,Fl

    They'd be the ones blocking the left lane of I95/I75 with their bigass motorhome with the dorkey maple leaf sticker on the back.
     
  9. Rough Stock
    Joined: Sep 10, 2007
    Posts: 592

    Rough Stock
    Member
    from Austin, Tx


    I'd like to see a picture of the mercury tailgate that you bought.
     
  10. k-member
    Joined: May 25, 2002
    Posts: 2,114

    k-member
    Member

    I want to build a Lincoln pickup, maybe even a crew cab, blame it on Shiny.
     
  11. sloorider
    Joined: Oct 9, 2006
    Posts: 277

    sloorider
    Member

    We have beaver on the front seat with us, don't you.
     
  12. of course we do , but ours are female!
     
  13. sloorider
    Joined: Oct 9, 2006
    Posts: 277

    sloorider
    Member

    Where's Davey's panel now?
     
  14. sloorider
    Joined: Oct 9, 2006
    Posts: 277

    sloorider
    Member

    Lots of great Canadiana and info on Mercury btw....
     
  15. LOWDUG37
    Joined: Jan 31, 2007
    Posts: 1,007

    LOWDUG37
    Member

    You can have it back!
     
  16. tinmann
    Joined: Nov 11, 2005
    Posts: 1,588

    tinmann
    Member

    Parked in the shop in the picture. His wife and daughter took it out quite a few times this summer.
     
  17. Come guys, Dont be pickin,on our American friends. How would you like to be stuck with 250 million others in such a tiny little country. Give them a break,eh!
     
  18. Guess that would make the U.S. Canada's ass.
     
  19. EnglishBob
    Joined: Jan 19, 2008
    Posts: 1,029

    EnglishBob
    Member

    Thats uncalled for
     
  20. DrJ
    Joined: Mar 3, 2001
    Posts: 9,419

    DrJ
    Member

    half right. It was invented by a Canadian but he was in Massachusetts at the time of the invention.
     
  21. ange 33
    Joined: Nov 22, 2007
    Posts: 61

    ange 33
    Member
    from over here

    WHAT???????? i`m confused Celine Dion speak`s ENGLISH!!!!! who would have thunk it EH!
     
  22. maple leaf? im startin to like it!:D
     

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  23. sixpac
    Joined: Dec 15, 2002
    Posts: 553

    sixpac
    Member
    from Courtenay

    Now thats a nice canadian beaver
     
  24. SlamIam
    Joined: Oct 8, 2007
    Posts: 468

    SlamIam
    Member

    Ain't it the truth, Canada's population is 4/5 that of California. It would be worse here if the girls weren't so pretty, 18 million of them.

    Ah, the joy of prickly cross-border banter. Wife grew up on the shores of Lake Superior, I hear it every day. Viva la difference!

    Thanks for Steppenwolf, made the 60's more interesting.
     
  25. That's how you fix your hair before you hit the slopes. Lots and lots of pomade incase you get going really fast backwards.
     
  26. rustyford40
    Joined: Nov 20, 2007
    Posts: 2,168

    rustyford40
    Member
    from Mass Bay

    Didn't they drive on the wrong side of the road in the 50's
     
  27. 38plymouth
    Joined: Apr 11, 2008
    Posts: 419

    38plymouth
    Member

    Is Celine Dione a Ford or Mercury?
     
  28. EnglishBob
    Joined: Jan 19, 2008
    Posts: 1,029

    EnglishBob
    Member

    She's a french poodle
     
  29. El Gordo
    Joined: Aug 20, 2007
    Posts: 432

    El Gordo
    Member

    I like Autumn...when the leaves drop:D [​IMG]

    .
     
  30. brad2v
    Joined: Jun 29, 2009
    Posts: 1,652

    brad2v
    Member

    [
    And what the hell's a Ski Doo?:D[/QUOTE]

    I'm moving to where you live, assuming you also don't know what a 'snow brush' is.
     

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