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Technical Why Paint Is So Expensive

Discussion in 'The Hokey Ass Message Board' started by rockable, Nov 14, 2025 at 2:14 PM.

  1. winduptoy
    Joined: Feb 19, 2013
    Posts: 4,132

    winduptoy
    ALLIANCE MEMBER

    before retirement, I used to do aircraft paint booth repair and service....us car guys have nothing to complain about when it comes to an automotive job paint cost......but yes, I remember buying Freuhauf trailer black enamel for under $10 a gallon and I have a couple of big truck fenders I painted with it...and they still glossy shine after sitting outside for all these years...
    gonna go clean my roller...got a paint job to do....
     
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  2. squirrel
    Joined: Sep 23, 2004
    Posts: 59,831

    squirrel
    Member

    The cost of high end paint has increased far more than the cost of oil. Adjusted for inflation, today a barrel of crude oil costs just what it did 50 years ago.

    But the other chemicals in modern paint can be pretty outrageous. Figure out what they are, and how much they cost to purchase today, let us know.
     
  3. They gotta pay for those race teams some how
     
    squirrel likes this.
  4. Jim, all I have is cheap paint cans such as Summit and Kirker. :) But if we factor in non-petro then the alum for metallics and the pearls have to be a significant portion. If you remember back in the 90's when PPG released their pastels and higher content metallics, that's when I remember prices really escalating. I remember when the flip flop pearl was released at 2 grand a gallon as I recall. Trusting my memory has proven to be counter productive. :) What portion is administrative , research and other fixed overhead portions? :)
     
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  5. 1971BB427
    Joined: Mar 6, 2010
    Posts: 9,805

    1971BB427
    Member
    from Oregon

    Modern paint jobs and older paint jobs have one thing in common; both took the same amount of labor to do. The cost of that labor back in the 50's and 60's was much less, so naturally the cost of the job was also. Material costs have gone up, but as mentioned much of that cost is increased oversight by local government agencies. The feds charge the same taxes and fees on paint made to sell to businesses that also is sold direct to consumers. So you might pay $700-$1000 a gallon for paint a shop sprays on, yet maybe buy it yourself direct for much less.
    The paint on my old Austin gasser between base coat and clear cost close to $1000 back in 2012, but a few years ago when I ordered paint direct from TCP Global to paint my '39 myself I paid $208 for the whole paint kit. It was single stage, so no clear coat, but still much less than what a shop marks it up if they shoot it and have to pay all the local environmental fees.
     
  6. stuart in mn
    Joined: Nov 22, 2007
    Posts: 2,766

    stuart in mn
    Member

    At the risk of going off topic, around where I live I see more Cybertrucks with wraps than without.
     
  7. RMR&C
    Joined: Dec 26, 2009
    Posts: 4,915

    RMR&C
    Member
    from NW Montana

    Sounds about right. In '06 or so I bought a gallon of color flop pearl base coat (PPG) for $3900
     
  8. Mr48chev
    Joined: Dec 28, 2007
    Posts: 35,913

    Mr48chev
    ALLIANCE MEMBER

    That 72 Chevy Placer gold lacquer I painted my 48 with in 1973 cost 33.00 a gallon in Waco, that equals 240.79 today. I was making 3.50 an hour at Ryder truck in 1973 and that would Equal 25.54 and hour now. TCP Global shows 284 for a similar gold for a gallon of color only.
     
  9. jamesgr81
    Joined: Feb 3, 2008
    Posts: 328

    jamesgr81
    Member

    Like everything in these United States these the main industry to blame is wealth building. Specifically the Private Equity Fund and it's buyout strategies. Less competition and bean counters downsizing the resulting companies.****et management companies. The recent flap over Fram and it's bankruptcy symbolize this. Automotive Paint is no exception. Think of all the brands that were available years ago. Ditzler, Rinshed-Mason. Nason, Martin Senour, DuPont, and more that I have forgotten. PPG still independent after selling off it's coatings division. DuPont gone. Now we have Axalta and BASF. TCP Global makes HOK paint and a lot of stuff like Eastwood and Summit paints. Profit drives the investors and prices must rise. No more Delton or Imron, no more DUCO. Boring maybe but that's what you have today.

    If you live in the Los Angeles/Orange county area the VOC stuff is what the AQMD has imposed. Maybe if you live in Podunk it seems ridiculous but but there must be 10,00o body shops spraying cars every day here. Adds up. Don't like it much but so be it.

    All the nearby paint stores that carried PPG paints have closed, I suspect because prices were too high for the average guy. Most are selling the Made in China stuff that is more reasonably priced.
     
  10. K13
    Joined: May 29, 2006
    Posts: 9,710

    K13
    Member

    As someone who works for a manufacturer whose primary raw material is resin I can****ure you the cost of resin has no correlation to the price of oil.

    There are lots of things that drive up the costs. There have been multiple fires at resin plants over the last few years that have lead to price increases. The war in Ukraine meant that the primary source of****anium dioxide that companies were using for white was no longer available. It's not as simple as the price of oil is down so someone is ripping everyone off. Now I am not discounting the fact that companies are in business to make maximum profits these days but that is not something to discuss here.
     
    Last edited: Nov 15, 2025 at 12:49 PM
  11. Crap hasn’t ever been cheap.
    You can save $ by looking at lesser know paint.
    The resin comes from the same places anyway.
    TAMCO is one suggestion.
    SPI has great epoxy and clear.
    PPG industrial has great epoxy
    Fleet paints
    Autobahn primers
    I’ve had great luck at school with generic reducers. But I have seen a difference with cheaper reducers on single stage for some reason.
    If using base/clear, use a cheaper 4:1 clear to trim out with. I’ve bought gallon setups under $75.
    Save $$ on the base by using a lower priced line and spend that savings on a better clear.
     
  12. willys36
    Joined: May 6, 2006
    Posts: 3,133

    willys36
    Member

    I love Summit inexpensive clear urethanes. The gloss is fantastic, especially on the woodcarving and other wood projects. Give a glass like surface. Just as good on cars too! And their 'satin' clear is absolutely dead flat. I would recommend it for rat rods who want to keep the junkyard patina but protect the car at the same time. Great for anything you want to protect but look unpainted.

    And as far as price is concerned, don't forget government regulations. When they get involved, cost always skyrockets, regardless of the subject. My favorite government story is when I lived in Kalifornia, I went to my local paint store to get some lacquer primer for my rod. Salesman warned me that it was only legal in the state to use lacquer on furniture, a crime to use it on metal surfaces.
     
    Last edited: Nov 15, 2025 at 12:58 PM
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  13. K13
    Joined: May 29, 2006
    Posts: 9,710

    K13
    Member

    The resins may come from the same place but there are varying qualities of resin that come from those places. Also the additives that companies put in are not all the same either. So they are not all the same.
     
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  14. Bandit Billy
    Joined: Sep 16, 2014
    Posts: 15,842

    Bandit Billy
    ALLIANCE MEMBER

    Not remotely. It's like saying McNaughton's is the same as Pappy Van Winkle's just because they are both whiskeys. One is $1400 more per bottle for some very good reasons. The Pappy's is probably wasted on the masses.

    I have sprayed the cheap stuff, and I have sprayed the post expensive paint I can afford. They will both put colors on your car but there is good reason for the price difference. But again, the masses...
     
  15. Nope. They sure ain’t the same
    Rustoleum is $50 a gallon and a red base or can cost over a grand.
    if you need that red base coat t then it costs what it costs.
    However, lower line paints aren’t investing imto paint matching for collision work at all or near the level of the higher end stuff. Probably aren’t purchasing booths, bass boats or trips to the beach for shop owners.
     
  16. gene-koning
    Joined: Oct 28, 2016
    Posts: 5,709

    gene-koning
    Member

    When price increase discussions happen, no one can forget one of the consistent causes of the price increases. Government involvement is always part of the story, but some prefer to ignore the facts.

    When ever the government gets involved, the price of any product goes up. Any time peoples' "health" is involved, it requires the government to get involved. The process of painting involves peoples' health, both those doing the painting, and those that may live near by.

    Its not a political debate because no one is picking sides, everyone is drug into the battle, and our pocketbook always looses.
     
  17. chrisp
    Joined: Jan 27, 2007
    Posts: 1,308

    chrisp
    Member

    One thing nobody mentionned is the cost of operating a paintbooth. Changing the filters regularly, heating it and maintenance are not cheap, especially the heating part, it's not like painting in the garage after hosing it down and have a fan in front of the door or doing it in the backyard.
     
  18. wvenfield
    Joined: Nov 23, 2006
    Posts: 5,662

    wvenfield
    Member

    Local paint shop has a table up front. Always a few gallons and quarts on sale for whatever reason.........I don't think I've ever seen a gallon over $140. Many times cheaper.

    You just can't be picky on color. Lol
     
  19. K13
    Joined: May 29, 2006
    Posts: 9,710

    K13
    Member

    Almost all those brands you list either still exist or have just changed name like Ditzler to PPG. Most now fall under difeerent ownership but they still exist. DuPont is Axalta same paint different owner. Nason is a line within Axalta, Imron is a line within Axalta. Martin Senour and HOK (TCP Global is just a distributor they do not make it)are lines owned by Sherwin Williams.

    I'd guess it wasn't PPG price that caused local jobbers to close. It's far more likely they lost all their good shop business because their good shops joined a banner program that was not affiliated with PPG. Paint shops are becoming less and less able to decide on what materilas they use and who they buy them from these days. If you are Gerber shop for instance you have a list of products you are allowed to buy and usually a specific jobber you can buy from and buying outside that ecosystem is frowned up and made very difficult to accomplish. If you are not tied into one of those banner programs as a jobber your days are numbered or you are chasing C and D shops who buy the cheapest they can find and a are PITA to get money out of.

    Those are usually mis-tints.
     
  20. wvenfield
    Joined: Nov 23, 2006
    Posts: 5,662

    wvenfield
    Member

    Like I said, if you aren't particular on color. LOL
     
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